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With its straightforward pricing, extensive features, and exceptional customer support, MailerLite is an excellent choice for businesses of all sizes. In this comprehensive guide, we will explore the different pricing plans offered by MailerLite, the features included in each plan, and how to choose the right plan for your business.
Table of Contents
1. Understanding MailerLite Pricing
When it comes to pricing, MailerLite believes in offering straightforward, fair, and affordable options for businesses. They provide four different plans: Free, Growing Business, Advanced, and Enterprise. Let’s take a closer look at each plan and the features it offers.
Free Plan
The Free plan is perfect for those who are just starting out with email marketing. It includes essential features such as the ability to send emails to up to 1,000 subscribers, create campaigns, automate workflows, design websites, and create up to 10 landing pages. This plan is a great way to explore the platform and its capabilities.
Growing Business Plan
If you’re ready to take your email marketing to the next level, the Growing Business plan offers everything you need. Starting at just $10 per month, this plan includes features like RSS and AutoResend campaigns, customizable newsletter and landing page templates, the ability to remove the MailerLite logo from your content, and unlimited websites and landing pages. The Growing Business plan provides the tools to help your business grow and engage with your subscribers effectively.
Advanced Plan
For businesses that require more advanced features, the Advanced plan is the way to go. Starting at $20 per month, this plan includes all the features of the Growing Business plan and adds even more functionality. With the Advanced plan, you can enjoy unlimited account users, a Custom HTML editor, an unsubscribe page builder, advanced website features like password protection and custom code injections, and much more. This plan is designed to help you optimize your email marketing efforts and take your business to new heights.
Enterprise Plan
If you have a large database of subscribers and need additional features beyond what the Advanced plan offers, MailerLite’s Enterprise plan is the perfect solution. This plan is customized based on your specific needs, and pricing varies depending on factors such as the number of active subscribers and additional services requested. With the Enterprise plan, you can expect dedicated support from a Customer Success Manager, a Dedicated IP, and other premium features tailored to your business requirements.
2. Switching to a Different Plan
Switching to a different plan is easy with MailerLite Pricing. Simply go to the Billing and Plan tab in your account, choose the plan that best suits your needs, and you’ll immediately gain access to the new features. If you’re switching from an annual plan to a monthly plan, the change will take effect once the annual plan has expired. On the other hand, if you’re switching from monthly to annual, the change will be effective as soon as the checkout process is complete. When downgrading your plan, you’ll need to wait until the current billing cycle ends, and the new plan will start at the next billing cycle.
3. Subscriber Count and Sending Limit
MailerLite’s account billing is based on the number of Active Subscribers in your account. Active Subscribers are those with the “active” status, excluding unsubscribed or bounced subscribers. When you send an email to a subscriber, it counts towards your plan’s sending limit. For example, if your plan has a sending limit of 2,500, you can send emails to up to 2,500 unique subscribers within a 30-day period. Even if you delete subscribers from your account after sending them an email, they will still count towards your limit for 30 days. After 30 days, they will no longer be counted towards your limit.
4. Scaling Up with MailerLite
As your business grows, MailerLite provides seamless scalability to accommodate your increasing subscriber count. For paid accounts, when the number of active subscribers exceeds your current plan’s limit, MailerLite will automatically adjust your subscriber limit and charge your credit card for the next pricing tier. You will receive a notification in your account when your limit is close to being exceeded. However, for free accounts, if the number of active subscribers exceeds the 1,000 limit, sendings will be locked. In such cases, you’ll need to either upgrade to a paid account or remove active subscribers to regain sending ability.
5. 30-Day Trial of Premium Features
MailerLite offers a 30-day trial of premium features, allowing you to test out the advanced functionality before committing to a paid plan. During the trial period, you’ll have access to all the premium features, giving you a chance to explore and evaluate their impact on your email marketing campaigns. After the trial ends, these features will no longer be available unless you upgrade your account. However, none of your data, including subscribers, automations, forms, sites, etc., will be removed from your account after the trial ends.
6. Data Security and GDPR Compliance
Data security is a top priority for MailerLite. They have implemented stringent measures to protect your data, ensuring that it remains safe and confidential. MailerLite never rents, sells, or shares your data with any third parties. To maintain server integrity and protect shared IPs, MailerLite reserves the right to monitor lists, content, and response data of all MailerLite accounts. This monitoring helps prevent any malicious activity and safeguards the reputation of shared IPs and their users. MailerLite stores data in a secure data storage center located in the European Union, which holds an ISO 27001 information storage security certificate. For more details on how MailerLite processes your data, refer to their Privacy policy.
7. Discounts for Nonprofits
MailerLite Pricing offers a 30% discount on their paid plans for nonprofit organizations. To avail of this discount, indicate that you are a nonprofit during the approval application process. Additionally, contact MailerLite’s support team with a document clearly showing your nonprofit status, such as an IRS tax exemption certificate for US nonprofits or an official government document acknowledging non-profit status for European NGOs. This discount provides an opportunity for nonprofits to leverage MailerLite’s powerful email marketing tools at a reduced cost.
9. Getting Started with MailerLite
If you are new to email marketing or have limited experience, MailerLite provides several resources to help you get started. Their step-by-step guide, tutorial videos, knowledge base, and MailerLite Academy offer comprehensive information on how to use their platform effectively. If you need any assistance or have questions, their support team is available via email at support@mailerlite.com or through live chat for premium clients. With these resources and support, you’ll be able to kickstart your email marketing journey with confidence.
10. Assistance for Large Contact Lists
If you have a large contact list and need assistance migrating it to MailerLite, their Customer Success Team is ready to help. Reach out to their support team to discuss your requirements, and they will provide a custom solution tailored to your needs. With their expertise and guidance, you can seamlessly transition your large database to MailerLite and unlock the full potential of their email marketing platform.
MailerLite offers a range of pricing plans to suit businesses of all sizes. Whether you’re just starting out or have an established subscriber base, MailerLite has the features and flexibility to support your email marketing efforts. With their affordable pricing, exceptional features, and reliable customer support, MailerLite pricing is a fantastic choice for businesses looking to grow their audience and engage with their subscribers effectively. Sign up for MailerLite today and take your email marketing to new heights!
Note: The information provided in this guide is based on the research conducted at the time of writing. Pricing and features may be subject to change. We recommend visiting the MailerLite website for the most up-to-date information.
