Today , having the right marketing tools is crucial for businesses of all sizes. With so many options available, it can be challenging to narrow down your choices to find the perfect fit. Two popular tools that often come up in this discussion are ClickFunnels Vs GetResponse. While both offer powerful features, they serve different purposes and cater to different marketing needs. In this comprehensive comparison, we’ll explore the key features, pricing, and benefits of each platform to help you make an informed decision.
Table of Contents
1. Introduction to GetResponse vs ClickFunnels
GetResponse vs ClickFunnels are both prominent players in the online marketing industry. While they may seem similar at first glance, they serve distinct purposes. GetResponse is primarily an Email Service Provider (ESP) that specializes in building, maintaining, and growing email lists. It offers a comprehensive suite of email marketing tools, including autoresponders, landing pages, and marketing automation. On the other hand, ClickFunnels is a sales funnel builder that helps businesses create highly effective sales funnels. It offers a range of features, such as drag-and-drop visual editors, split testing capabilities, and membership site creation.
2. Key Features Comparison
A/B Testing Capabilities
A/B testing is an essential feature for testing marketing campaigns and optimizing their effectiveness. GetResponse allows users to run A/B tests on subject lines, headlines, forms, and up to five elements simultaneously. It also automatically implements the best performing elements for future campaigns. However, GetResponse does not offer built-in A/B testing for landing pages. ClickFunnels, on the other hand, allows users to run split tests on landing pages, headlines, copy text, call-to-action buttons, and images. While it offers comprehensive A/B testing capabilities, it is limited to testing only two templates at a time for email campaigns on lower-priced plans.
Inbuilt Templates
Both GetResponse and ClickFunnels offer a wide range of templates to streamline the creation of marketing assets. GetResponse provides professionally designed templates for emails, landing pages, conversion funnels, and more. These templates are responsive and customizable using the drag-and-drop builder. ClickFunnels also offers a library of templates, mainly focused on sales funnels, order pages, and checkout pages. While ClickFunnels provides more funnel-specific templates, GetResponse offers a broader variety of templates for various marketing channels.
Marketing Automation
GetResponse excels in marketing automation, offering a range of pre-designed workflows for welcome emails, cart abandonment, upselling, and more. Its intuitive Autoresponder tool allows users to set up drip email sequences and create complex automation workflows from scratch. ClickFunnels, on the other hand, does not have built-in marketing automation features like workflow builders or pre-designed workflow templates. To access email automation capabilities, users need to upgrade to the higher-priced plan with the Actionetics integration.
Conversion Funnels
GetResponse’s Conversion Funnel feature combines various tools into one, allowing marketers to track and optimize every stage of their campaigns. It includes landing pages, stores, Facebook Ads, Instagram Ads, sales pages, payment processors, follow-up emails, and more. ClickFunnels, as a dedicated sales funnel builder, offers a range of funnel creation options, including classic funnel builders and pre-made templates. While both platforms provide similar functionalities, ClickFunnels’ funnel builder requires a higher investment for additional features like webinars, chats, or web push notifications.
Autoresponders
Both GetResponse and ClickFunnels offer autoresponder capabilities. GetResponse’s autoresponder tool allows users to set up welcome series, cart abandonment sequences, webinar reminders, and product update announcements. ClickFunnels’ autoresponder feature, called “Follow-up Funnels,” enables users to send autoresponders to new subscribers based on specific email lists. However, subscribers not in the selected lists will not receive the autoresponders.
Webinars
Webinars are a powerful marketing tool, and GetResponse provides a dedicated webinar software that allows users to host live and on-demand webinars. It offers features like interactive whiteboards, screen sharing, Q&A sessions, payment gateways, and more. ClickFunnels, unfortunately, does not offer any webinar features at the moment.
Pricing Plans
Pricing is an important consideration when choosing a marketing tool. GetResponse pricing offers four pricing tiers: Email Marketing, Marketing Automation, Ecommerce Marketing, and MAX. The pricing depends on the number of subscribers on your list, starting at $15/month/user for the Email Marketing plan and $49/month for the Marketing Automation plan. GetResponse also offers discounts for annual plans. ClickFunnels pricing, on the other hand, has two pricing options: Basic at $97/month and Platinum at $297/month. ClickFunnels pricing also offers a 14-day free trial, while GetResponse pricing provides a 30-day free trial without requiring a credit card.
Landing Page Builders
Both GetResponse vs ClickFunnels have powerful landing page builders. GetResponse’s builder offers over 100 templates that are responsive and easy to customize using the drag-and-drop editor. ClickFunnels also provides a wide range of landing page templates, primarily focused on sales funnels. While both platforms offer excellent landing page builders, GetResponse offers a wider variety of marketing communication tools out of the box.
Segmentation
GetResponse’s segmentation tool allows users to create highly targeted and personalized emails based on subscriber behavior and engagement. It offers features like lead scoring and advanced segmentation for precise targeting. ClickFunnels also provides segmentation capabilities, allowing users to segment their audience based on tags such as geographical location, age, or gender. However, GetResponse’s segmentation features are more comprehensive and integrated into its core functionalities.
Customer Support
Both GetResponse vs ClickFunnels offer reliable customer support options. GetResponse provides 24/7 support via live chat, email, Slack, and phone (for MAX customers). It also offers support in multiple languages, making it more accessible for users worldwide. ClickFunnels offers 24/7 live chat support for all customers, but additional support options like email, Slack, or phone are only available at higher-priced plans.
Social Media and Google Ads
GetResponse includes features for running Facebook, Instagram, and Google Ad campaigns directly from its platform. Users can create social media campaigns and customize Google Ads, all within the GetResponse dashboard. ClickFunnels, however, does not offer social media or Google Ads features at the moment.
3. ClickFunnels Vs GetResponse: Full Feature Comparison
| Feature | GetResponse | ClickFunnels |
|---|---|---|
| Email Marketing | Yes | Yes |
| Newsletter Templates | Yes | No |
| Autoresponders | Yes | Yes |
| Marketing Automation Builder | Yes | No |
| Landing Pages | Yes | Yes |
| Conversion Funnels | Yes | Yes |
| Funnels dedicated for affiliates | No | Yes |
| Facebook Ads | Yes | No |
| Google Ads | Yes | No |
| Webinars | Yes | No |
| Integrations | Yes | Yes |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | No |
| 24/7 Support Access | Yes | Yes |
| Dashboard available in other languages | Yes | No |
4. Conclusion
Choosing the right marketing tool for your business requires careful consideration of your specific needs and goals. GetResponse and ClickFunnels are both powerful platforms, but they cater to different aspects of marketing. If you’re primarily focused on email marketing, building an email list, and advanced segmentation, GetResponse is the ideal choice. On the other hand, if you’re primarily interested in creating highly effective sales funnels and optimizing conversions, ClickFunnels is the recommended option. Ultimately, it’s important to evaluate your requirements and test out the free trials offered by both platforms to make an informed decision.
With this comprehensive comparison, you now have a clear understanding of the features, pricing, and benefits that GetResponse vs ClickFunnels offer. Whether you’re a small business owner or part of a large enterprise, these tools can help you streamline your marketing efforts and drive success in the digital landscape. Choose wisely and watch your business thrive!
https://www.clickfunnels.com/ https://www.getresponse.com/